Healthcare Reform, Obamacare, Affordable Care Act, thingamajig, whatchamacallit, no matter your choice of nickname—it’s unavoidable this holiday season. Much like those ugly sweater holiday parties that force you to raid a family member’s closet or a local thrift store, your treasure hunt is now for the best, most affordable health insurance for yourself, family members, employees and/or clients.

A recent article gave insider tips on how to shop at a thrift store. A lot of these same practices apply directly to the insurance shopping experience under the new health law.

Note: All of the tips that the source article gave for shopping at a thrift store are listed within parentheses.